You need to Recognize that COVID and the New Normal will be us for some time to come, Companies will be operating, albeit to ensure survival in the first instance.
The key is to understand your customers requirements and what service they require now, as they try to get back on their feet, because for sure it will have changed.
If you know what these requirements are then you can make changes to ensure your continued service to them, so you are starting from the right place.
To do this, you need to understand where the business is at today, know for sure that it will be different than it was before COVID.
